Monetize Your Brand
Everything you need to know about building a profitable personal and business brand
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Your Instructor
Dr. Syleecia Thompson is a Breast Cancer Survivor, Angel Mom, Author, Professor, Entrepreneur, Brand Strategist and Entertainment Manager and Agent. As a full-time professor in business, management, entrepreneurship and strategy she teaches courses in various fields. She has developed and built courses for colleges and universities. She has obtained three degrees: a BS in Economics, MBA and Doctorate in Business Administration.
Entertainment and Entrepreneurship
She takes a multi-faceted approach to entrepreneurship considering herself, The Serial Entrepreneur and a Brand Strategist. Her company focuses on empowerment, entertainment, entrepreneurship and education. She has launched and led over 150 master classes, taught more than 10,000 students globally, solidified and booked more than $5,000,000 in television, book, music, concert and film deals. Her skills also include coordinating, overseeing and launching events and book releases for herself and several clients.
Clients and Success
Her client list includes Grammy-Nominated Singer, Actress & Talk Show Host, Syleena Johnson, Transformation Coach & Wellness Expert Dr. Ivan and other large and small companies in various industries. Some of her projects include 8 nationally released albums, an independent record label, reality shows, a BET film, tours, empowerment events, book tours, talk shows, media and television tours, entrepreneur coaching programs and much more. She's worked on projects with companies such as Shanachie Records, Sony/RCA/Jive, eOne Nashville, Universal, BET, TV One, Aspire, The Grace Institute, The Survivor Movement, Essence, Think Factory Media and Universal Attractions. She's booked her clients on The Doctors, R&B Divas, Sister Circle, ABC, CBS, Fox, Fox Soul, TV One, BET, Marriage Boot Camp, Fix My Life, L.A Hair, Maury Povich and many more. With several successful tours under her belt in Africa, Europe, North America and Canada, she still dedicates herself to a focused and concentrated business model: Vision leads the way through a monetized strategy.
Course Curriculum
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PreviewYour Why? The Reason to Monetize (4:14)
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StartWelcome (2:21)
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StartNavigating the Course
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StartCourse Expectations (1:42)
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PreviewExamples of Success (5:18)
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StartBranding 101 (20:12)
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StartDefining Your Audience (6:16)
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StartCreating Your Competitive Advantage (7:13)
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StartCreating Your Brand (9:03)
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StartKnow Your Worth (4:44)
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StartTurning Your Talent Into Products or Services (8:28)
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StartLeverage Your Expertise (5:38)
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StartThe Monetization Model (5:53)
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StartBranding on a Budget (4:09)
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StartBuilding a Sustainable Brand (7:09)
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StartCreating Content (6:34)
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StartPositioning Yourself (8:48)